To create a solid, identifiable pattern, we focused on the essence of what PAUZA represents—balance. I chose to mirror the letter 'a' to form a symmetrical pattern. The symbol can be used to frame images, appear on merchandise, or serve as a divider.

I optimized on-site SEO and quickly ranked PAUZA for key wellness search terms. Using Semflow and Google Search Console, I tracked performance and refined content. I also optimized their Facebook and Google Business Profile to boost local visibility and build trust.

In the world of alternative therapy, trust is everything — but often hard to earn. With so many practitioners and little regulation, potential clients don’t always know who’s truly experienced or credible. That’s why a clear, professional brand and website aren’t just “nice to have” — they’re essential.

For Orsi, we built a visual identity and online presence that radiates calm, confidence, and legitimacy — helping her stand out and feel instantly trustworthy to the people who need her work most.