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Ilaria came to me as she began a transition into renting her own studio and setting up as a self-employed tarot reader in Edinburgh, Scotland.
With that transition, she needed a website and digital presence of her own to help people book tarot reading sessions. She requested a blog feature as well to publish her thoughts online rather that limited by instagram posts.
I equipped her with an inviting custom Webflow site and a complete brand identity like color, typography, and more to distingush her from the competitors and build trust with new clients.
Ilaria wanted a clear and concise brand that showed her professional approach, while embracing a design that is true to the nature of the business. Moodboard theme: handwritten, organic, ancient, dark/light contrast
Along with the inviting brand colors and calming visuals, I added some fun and unique micro-interactions like blinking stars to help drive a little engagement and interest.
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I have locked in a style on each blog page that the client can edit, add to, or take away from without messing up their design with their own Webflow CMS.
In the world of alternative therapy, trust is everything — but often hard to earn. With so many practitioners and little regulation, potential clients don’t always know who’s truly experienced or credible. That’s why a clear, professional brand and website aren’t just “nice to have” — they’re essential.
For Ila, we built a visual identity and online presence that radiates professionalism and confidence — helping her stand out and feel instantly trustworthy to the people who need her work most.
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Now Stars within Tarot is set up with a digital home and a dark and mysterious brand to help her showcase her thoughts in her blog posts and a convenient way for her clients to book readings.
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Thanks to Ila for the trust and partnership! Wishing her all the success on growing her new company!
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Let’s discuss how how we can elevate your health and wellness brand.
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